With so many ad tech vendors to choose from, where should brands and agencies begin? CartographAI, a new startup from...
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The second wave of retail media platforms are all about winning incremental new dollars. Plus: A peek into Validity’s “State...
Sell-side platforms have mostly either applauded or downplayed the recent crackdown on CTV resellers. But for smaller, independent CTV publishers,...
CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its...
At What Cost? You probably don’t need to be told that grocery prices have skyrocketed since the pandemic – up...
Publishers are flooding billboards, subways, and screens with ads for themselves—many for the first time in history. Adweek Feed
The deleted two-minute video raised alarms about bias, deepfakes, and the growing role of AI in crafting attack ads for...
Deli meat company Land O'Frost has been leaning into a new MMM approach to figure out which opportunities it's been...
Back when the Pure app first launched in 2012, it was a completely anonymous hookup app. Now, it’s using CTV...
CTV advertising platforms often try to sell small businesses on how closely the channel resembles the digital marketing avenues they’re...