Why Burger King France Handed Out a Free Bag of Potatoes to Every Customer Who Wanted One

The pandemic has fundamentally changed our consumption habits and, with many restaurants closed for dining in, suppliers around the world are feeling the pinch as their usual customer base shrinks. To help farmers in France, Burger King snapped up an extra 200 tons of potatoes that otherwise would not have been sold. But what was…
Adweek Feed