Much has been made about the shift to streaming over the past year, particularly with the launch of Disney Plus, WarnerMedia’s HBO Max, NBCU’s Peacock and a slew of other services. But while streaming may be getting all the buzz, advertisers and agencies have also been leaning into addressable TV – the ability to deliver… Continue reading »
The post 2021 Will Be A ‘Build Year’ For Addressable TV appeared first on AdExchanger.
