March 29, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

2021 Will Be A ‘Build Year’ For Addressable TV

Much has been made about the shift to streaming over the past year, particularly with the launch of Disney Plus, WarnerMedia’s HBO Max, NBCU’s Peacock and a slew of other services. But while streaming may be getting all the buzz, advertisers and agencies have also been leaning into addressable TV – the ability to deliverContinue reading »

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