Programmatic

Data Frugality in a Post-Cookie/IDFA World

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Augustin Amann, Chief Product officer at S4M As a part of our industry soul-searching around the future of audience targeting in a post-cookie/IDFA world, the notion of data frugality shouldContinue reading »

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