“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Augustin Amann, Chief Product officer at S4M As a part of our industry soul-searching around the future of audience targeting in a post-cookie/IDFA world, the notion of data frugality should… Continue reading »
The post Data Frugality in a Post-Cookie/IDFA World appeared first on AdExchanger.
More Stories
In Paramount’s Upfront Talks, Mergers Are More of a ‘Background Topic’
Ad Blocking, Don’t Call It A Comeback; Reddit’s Reliance On Its Top 10
Fixing CTV Ad Repetition Means Understanding How Ad Tech Enables It