Programmatic

EDO Teams With Univision To Launch New AVOD Measurement Solution 

EDO expanded its EnGage measurement solution Tuesday so it can cover streaming environments and give brands insight into their competitors’ activity in AVOD platforms, traditionally a blind spot for marketers. The data and analytics company, co-founded by actor Ed Norton in 2015, uses data science and machine learning to measure how TV ads drive consumerContinue reading »

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