November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Grammy Ratings Plunge to Record Low, As Award Shows’ Covid Struggles Continue

Even Taylor Swift and Beyonc?’s record-setting nights couldn’t save the 63rd Annual Grammy Awards. The coronavirus pandemic claimed another awards show ratings casualty, with CBS’ Sunday night Grammy broadcast drawing just 8.8 million total viewers, a 53% drop from the 2020 audience of 18.7 million. Top line Sunday night’s broadcast was the least-watched in Grammy…
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