November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Progressive CMO Jeff Charney Explains Why Flo and Friends Trounce That Talking Lizard

Eleven years ago, actress Stephanie Courtney sat down for an interview with Atlanta’s WSB-TV. Fresh off a stint with the Groundlings improvisational troupe in L.A., had recently been cast as Flo, the ever-smiling, retro-bobbed customer service rep for Progressive insurance. When the station asked her what she made of fans who considered Flo to be…
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