BCG2 wins premium home appliance brands

AUCKLAND, Today: Following a pitch, conducted during lockdown, BSH Home Appliances has appointed BCG2 to look after their Bosch, Neff, Gaggenau and UnserHaus brands in New Zealand.

BSH NZ head of brand Rochelle Mora said the New Zealand subsidiary of the global company were looking for a new agency to provide strategy and campaign development for their family of prestigious European brands.

“With their great track record in brand development, design, retail, and activations, BCG2 proved to be a perfect fit, and officially started work at the beginning of November,” she said.

“The identity of the NZ incumbent was not known at press time this morning. The client declined to answer questions.”

“It was really important for us to bring an agency on board that’s just as passionate as we are about the industry we are in and our consumers. We needed an agency that could fit across all our brands in strategic thinking and execution. BCG2 offer just that.”

BCG2 managing director Michael Jarvis said: “With our shared passion of design, innovation, and of course food, we’re really excited by the opportunity to be working alongside the great team and products at BSH.”

The identity of the NZ incumbent was not known at press time this morning. Rochelle Mora declined to answer questions.