November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

US adspend heads to $218 billion (updated)

LONDON, Today: The US advertising economy is projected to be worth $ US218 billion ($ NZ183 billion) this year, according to WARC Data.

Since it has the largest spend in the world, the dynamic US ad market, even in a build-back year, is expected to be 15% bigger than APAC and 36% larger than EMEA.


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