Programmatic

Vice Media Group Expands Creative Offering With Acquisition of Pltfrmr

Vice Media Group (VMG) has acquired creative consultancy Pltfrmr, which will subsequently be merged with in-house creative agency Virtue. The acquisition will also see co-founders Chris Garbutt and Colin Mitchell take on leadership roles within VMG. Garbutt will become co-president and chief creative officer of Virtue, and Mitchell will become co-president and chief innovation officer….
Adweek Feed