Digital ad revenue surge

AUCKLAND, Wednesday: Digital advertising in NZ grew by almost 7% in 2020, according to the latest NZ Ad Industry Revenue Report out of the Advertising Standards Authority.

Digital’s share of NZ ad industry turnover grew 9.4% compared to 45.4% in 2019 – year-on-year growth in share for digital revenue of 20.7%. 

“Despite a difficult year overall, total digital advertising revenue in New Zealand continued to climb, reaching over $ 412 million for the fourth quarter in 2020, achieving 18.9% growth on the same period in the previous year.

The full year 2020 reached over $ 1.341 billion and growth of 6.6% over the previous year. (Source: IAB New Zealand Q4 2020 & FY 2020 Digital Advertising Revenue Report). 

Pivot power
IAB NZ ceo Gill Stewart said: “Given the surge in digital advertising share of New Zealand Advertising Industry Turnover in 2020, it is clear that those businesses that pivoted and changed their business or media strategy based on the market and consumer insight, increased their use of digital advertising to support their business goals, including emerging data-led and e-commerce initiatives.”

• www.iab.org.nz
• www.asa.co.nz