NZ ad revenue dip

WELLINGTON, Wednesday: Advertising revenue for the 12 months ended 31 December 2020 across main media was $ 2.449 billion– down $ 268 million on the previous year, The Advertising Standards Authority reports.

The data in the 2020 turnover report is from television, newspapers, interactive media, radio, outdoor, addressed mail, unaddressed mail, and cinema.

The magazine sector – for the first time – did not contribute to the ASA data.”

It was a tumultuous year for magazines which included Covid, the astonishing exit of Bauer (and the revival of key ex-Bauer titles), plus the launch of many brand-new titles, including a completely original portfolio from Stanley St’s School Road Publishing.

The latest data shows a fall in revenue from $ 2.767 billion the previous 12 months – but this was largely due to The Magazine Publishers Association inability to contribute to the 2020 advertising turnover report as the “degree of change in the sector last year makes meaningful data collection impossible”.

“Magazines – for the first time – did not contribute to the ASA data.”

2013
The 2013 total – with magazines included in the data – was $ 2.289 billion.

The members of the ASA are:

• Association of New Zealand Advertisers
• Communications Council of New Zealand
• Interactive Advertising Bureau
• Letterbox Media
• Magazine Publishers’ Association
• Newspaper Publishers’ Association of New Zealand
• Cinema
• Community Newspapers,
• New Zealand Marketing Association
• New Zealand Post
• Out Of Home Media Association Aotearoa
• Sky Network Television
• Radio Broadcasters’ Association
• ThinkTV

More here