Local news publishers aren’t waiting around for ad tech vendors to solve their third-party cookie problems for them. In late March, the Local Media Consortium (LMC) launched NewsPassID, a single sign-on solution and ad network, designed to help the 5,000 local publishers represented by the LMC to aggregate their first-party data and clean up their… Continue reading »
The post How Local Pubs Are Taking The Reins With Their Own Version Of A Single Sign-On appeared first on AdExchanger.
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