Pharma-capable agency launched

AUCKLAND, Today: AUNZ agency veteran Clara McLaurin has launched a new, Ponsonby-based full-service brand/comms agency, Remade, which she describes as “pharma-capable”.

“Though our first client is pharma based and we love working in that area, we want to present the agency as pharma-capable rather than pharma-exclusive,” McLaurin says.

“Our creative, planning, media, design, account and production people have all worked for over 20 years in big-name agencies and across many different categories.

“Her work has been recognised at Cannes, One Show, D&AD, AWARD, Axis and The Effies.”

“Though we love working with healthcare clients, we don’t want to stop working across others at this point in our careers.”

Clara McLaurin is a creative director with 20 years’ experience working at advertising agencies in Australia and NZ – including, DDB NZ, Clemenger Melbourne and the Campaign Palace Sydney.

Her work has been recognised at Cannes, One Show, D&AD, AWARD, Axis and The Effies.

“Brands and their communication need to constantly refresh to remain purposeful and relevant,” she says. “Our collaborative approach allows clients to weave engaging ideas through every touchpoint and make the most of every dollar spent.”

• www.remadeagency.co.nz