November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Brian O’Kelley: Ad Tech Needs to Embrace Change, Not Resist it

Few names in ad tech are more notable than Brian O’Kelley, inventor of the online ad exchange, the former CTO of Right Media Exchange–and the co-founder and (former) CEO of AppNexus. After selling AppNexus to AT&T (which rebranded it as Xandr) for a reported $ 1.6 billion he subsequently left ad tech and is now an…
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