November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What Marketers Must Consider Before Diving Into Advanced TV

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Andy Fisher, head of Merkury Advanced TV at Merkle. With the deprecation of third-party cookies and its implications on media targeting, advertisers are increasingly looking for opportunities to leverage both their first-party data andContinue reading »

The post What Marketers Must Consider Before Diving Into Advanced TV appeared first on AdExchanger.


AdExchanger