The German car giant Mercedes-Benz has been on a three-year journey of digital transformation since linking up with Publicis Groupe and now plans to reinforce both its luxury and sustainability credentials–while also adapting to the post-pandemic realities of car buying. Although it saw revenue decline 7.76% in 2020–dropping from about $ 128 billion to $ 118 billion–Mercedes…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist