Research Trifecta

AUCKLAND, Today: Grey Lynn customer insights agency Perceptive has won a trifecta of awards at the 2021 NZ Research Association’s RAE Awards, held at Fish at the Hilton Auckland last week.

Perceptive came away with a Platinum for their data science and strategy work with Xero in the B2B category; a second Platinum in Media category for their Burger King App project; and a Gold in the Consumer Services category for their customer intelligence work with Contact Energy.

The judges said: “Tapping the wealth of information captured about Burger King’s mobile app users required adding other data and a lot of modelling from Perceptive. The results were clearly worth it with actionable insights achieved.

“A great example of a research agency contributing at a strategic and operational level improving organisational capabilities and outcomes.”

“The agency scored two Platinums – for Xero and Burger King.”

RAE are research awards that recognise effective research, data and insights generation. This year marks the 21st year of the awards since its inaugural event in 2000 and saw 54 entries across 10 categories.

Perceptive MD Daniel Shaw said: “The awards secured last Friday are a fantastic result and testament to the team’s hard work and ingenuity.

“I’m continually inspired by the talent our team displays for all of our clients every single day. It is pretty special to be independently recognised for award winning work—and to reflect on the incredible impact it has for our clients.”

• More here

About Perceptive
Perceptive is a leading AUNZ technology-based customer insights agency. Perceptive provides research, insights and data-driven marketing programmes to a variety of organisations across the Asia-Pacific, North America, United Kingdom, United Arab Emirates and India.

• www.perceptive.co.nz