Trial by Error

AUCKLAND, Tuesday: Colenso has produced a new campaign for State Insurance, which studies Kiwis’ everyday mistakes around the home and in the car.

The campaign is based around an analysis of 90,000 car, home and contents insurance claims made by customers in the 12 months to June.

State and Colenso worked with content marketing agency Storyation Auckland & Sydney to create an integrated campaign, including TV, out-of-home, radio, digital and an eBook.

State marketing manager Gabrielle Markwick-Brown said: “Highlighting our most mistake-prone days of the week in a humorous way will hopefully help Kiwis avoid making as many. 

“Colenso worked with content agency Storyation AUNZ to create an integrated campaign, including TV, out-of-home, radio, digital and an eBook.”

“Being so busy all the time demands a lot of mental bandwidth, which can leave us more vulnerable to making silly mistakes – like leaving the taps running or forgetting to apply the handbrake.

“Our campaign aims to increase awareness of these common mistakes, and the peace of mind insurance can offer.”

State and Colenso worked with content marketing agency Storyation Auckland & Sydney to create an integrated campaign, including TV, out-of-home, radio, digital and an eBook.

Colenso ECD Maria Devereux said: “Insurance has always felt like it exists for the unforeseen, but the data clearly shows that there are patterns – the unpredictable isn’t as unpredictable as we once thought.”

CREDITS

Client: IAG
EM Customer and Marketing: Renee Milkop-Kerr
Marketing Manager: Gabrielle Markwick-Brown
Senior Segment Marketer: Jo Harding
Marketing Coordinator: Max Whitney

Agency: Colenso
Chief Creative Officer: Levi Slavin
ECD: Maria Devereux
ECD: Simon Vicars
Art Director: Harry Skelton
Planning Director: Henry Kozak
Senior Planner: Amy Pollok
Group Business Director: Lee Lowndes
Senior Business Director: Katie Lark
Senior Business Manager: Dan O’Leary
Senior TV Producer: Fern Holloway
Integrated Producer: Connor Kilkelly
Mac Op: Bri Russell
Digital Designer: Casey Chan
Illustrator: Nick Chaffe

Content Marketing Agency: Storyation
Senior Content Specialist: Eleanor Black
GM, Strategy & Operations: Andrés López-Varela
Partnerships Manager NZ: Amanda Clerke