November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How the Pandemic Accelerated a Transformation Across Connected TV

While linear TV got pummeled by the Covid-19 pandemic in 2020, connected TV and direct-to-consumer players have been thriving over the past year. For instance, Vizio saw a 95% increase in streaming hours on its platform from the end of 2019 to the end of 2020. “That’s a seismic sea change in the business,” Adam…
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