Having diversity in a company or a campaign isn’t enough, it must be ingrained in a company’s marketing efforts, according to Gonzalo Del Fa, president of multicultural for GroupM. Companies should develop their marketing strategies with inclusivity in mind, and they must be authentic when doing so, he added. Del Fa spoke with Adweek’s community…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Melanie Spencer a finalist in Campaign’s Agency of the Year Awards
Ryan Reynolds Spoofs Netflix’s Hot Frosty in New Aviation Gin Ad
Raine & Horne reshapes NZ real estate