Programmatic

Verizon, Snapchat Join Forces on Another 5G-Enabled AR Landmarker Lens

Verizon teamed up with Snap Inc. on their second 5G-enabled augmented reality landmarker lens. The first one debuted last November and featured a 3D Bitmoji of Eric Burton of Black Pumas dancing to the band’s entire hit song, “Colors,” near the New York Public Library’s Main Branch on Fifth Avenue. The new lens transforms a…
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