OpenAP Standardizes On Dataxu’s DMP; Verizon Seeks Yahoo Finance Buyer

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s A ’xu Out There OpenAP, a TV audience measurement and targeting consortium backed by Fox, Viacom and NBCUniversal, selected dataxu as its go-to DMP and data match service. Read the release. Dataxu’s OneView DMP will let OpenAP members build audience segments. In usingContinue reading »

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Holding Companies Sharply Reduce SSP Partners; Coke Thirsts For Data

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tax Cuts Top ad agency holding companies are taking a hatchet to their mar tech vendor rosters. Havas consolidated from more than 40 ad tech partners to single digits, with most of the downsizing falling on SSPs, Ronan Shields reports for Adweek. Havas cutContinue reading »

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Who Sells What? NCC Media And Xandr Aim To Consolidate The Confusing Addressable TV Market

The two minutes of television inventory sold by multichannel video players (MVPDs) – which can be made addressable by targeting through the set-top box – has historically been fragmented across providers, making it complex for a national advertiser to run addressable campaigns at scale. Today, MVPDs are jockeying to sell each other’s addressable TV supply,Continue reading »

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Verizon’s Media Business Disappoints; Walled Gardens Weather The Privacy Storm

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down, But Still Substantial Verizon’s media biz dropped 5.8% YoY in Q4 2018 – bringing it to “only” $2.1 billion in the quarter. Verizon Media (née Oath) has disappointed this year. “Certainly, when you see -6.9% revenue growth in 3Q and -5.8% in 4Q,Continue reading »

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How Verizon Made Its Super Bowl Play This Year

Like the New England Patriots, Verizon will pick up where it left off at last year’s Super Bowl. Though in Verizon’s case, that means honoring first responders. This year’s campaign is titled “The Team That Wouldn’t Be Here.” Verizon CMO Diego Scotti said the company will start rolling out spots two weeks before the bigContinue reading »

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Verizon Takes $4.6 Billion Pinch After Oath Underperforms

Verizon will take a $4.6 billion goodwill impairment charge in the fourth quarter, acknowledging that its Oath business unit has underperformed, the company said Tuesday. The hit nearly eliminates the $4.8 billion goodwill balance Verizon carried after it acquired and merged Yahoo and AOL and assorted technology holdings into its Oath business unit back inContinue reading »

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Verizon’s Oath Looks To Non-Advertising Revenue; Apple Lax On App Enforcement?

Shorting Ads Verizon is inching away from the grand advertising ambitions it once had for Oath. The ad unit has a new chief, Guru Gowrappan, following Tim Armstrong’s departure in September, and Verizon CEO Hans Vestberg, who took over in August, is more interested in network infrastructure than media. And after failing to meet adContinue reading »

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Verizon Renames Oath As Part Of Company Restructure

Verizon has gone back on its oath to advertisers and publishers. The telecom giant said Monday it will rebrand its media and advertising division, Oath, as part of a company-wide restructuring. Oath will be renamed Verizon Media Group, and the rest of the corporation will be consolidated into two other buckets: consumer and business. VerizonContinue reading »

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Oath Revenue Declines, But Verizon Isn’t Sweating The Ad Slowdown

Verizon’s Oath content and advertising subsidiary brought in $1.8 billion in the past quarter, down 6.9% from the same period last year, Verizon said in its earnings report Tuesday. Verizon attributed the downturn to declining desktop and search advertising. CEO Hans Vestberg said the Oath business should remain flat for the short term and thatContinue reading »

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