Imagine the headaches inflicted on TV advertisers as they try to onboard and match audiences across each different programmer’s linear and digital inventory – all for one single campaign. That is precisely the problem that the OpenAP consortium was created to help solve. OpenAP has technology to unify onboarding, campaign activation and measurement across its… Continue reading »
The post OpenAP Releases Identifier So Advertisers Can Buy And Measure Across Linear And Digital appeared first on AdExchanger.
