Programmatic

Why Ad Buyers Are Focused On Targeting In TV

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Nielsen’s recent agreement with Roku is poised to accelerate the growth of addressable TV advertising. And with Disney’s recent announcement that it plans to automate more than half of its business and make the majority of its inventory – both linear and digitalContinue reading »

The post Why Ad Buyers Are Focused On Targeting In TV appeared first on AdExchanger.


AdExchanger