November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

British Broadcaster ITV’s Stars Plot Murder in Promotion of Online Content Hub

Over the years, there’s been great debate over the quality of television centered on the tug-of-war between reality programming and drama. Now, Britain’s biggest commercial broadcaster ITV has released a brand campaign to promote both being available through its online content platform ITV Hub. The “Drama vs Reality” campaign was released on May 11 on…
Adweek Feed