Programmatic

Nielsen Undercounted TV During COVID; TikTok’s Gen Z User Base Is On The Rise

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who’s Counting? The verdict is in: Nielsen likely undercounted some pandemic audiences … not the greatest look for a company who’s entire schtick is counting things. As Variety reports, the Media Rating Council found a “generally consistent pattern of underreporting of viewing” by NielsenContinue reading »

The post Nielsen Undercounted TV During COVID; TikTok's Gen Z User Base Is On The Rise appeared first on AdExchanger.


AdExchanger