November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

End of an era

SYDNEY, Wednesday: In May 2016 STW Group and WPP received the final tick of approval from shareholders to merge, thus eliminating the STW name from the Australian media and advertising landscape.

At the time, the $ A512 million takeover by WPP was billed as a merger. Almost 432 million shares in STW were assumed by WPP, creating a new business to be known as WPP AUNZ.

Last night, the legacy of STW and WPP AUNZ ends, with WPP AUNZ delisted from Australian Securities Exchange.

STW was first floated as John Singleton Advertising in 1993. It later became Singleton Tate WPP (STW) Group after the initial buy in by WPP.

  • Read the full story (from Mumbrella) here

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