November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

ViacomCBS’ Upfront Highlights Combined Content Slate Instead of Individual Brands

Making its upfronts week debut as a combined company, ViacomCBS went light on details and heavy on its overall content slate as it closed out the annual marketing event Wednesday afternoon. Unlike most of the week’s other presenters, ViacomCBS didn’t individually break out most of its linear and digital brands, aside from running through CBS’…
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