Mango grows corporate portfolio

Leading New Zealand software businesses Propellerhead and its sister company Avid AML have appointed Mango Aotearoa to provide corporate communications expertise.

Propellerhead is one of the country’s leading software developers, having designed, delivered and maintained large-scale platforms for organisations such as Auckland Transport, Fonterra, NZ Rugby, Spark and the Ministry of Education for almost 20 years.

Now, attracting talent is a priority for Propellerhead in a tight labour market, and Mango has been engaged to cement the company’s standing as a destination employer for senior developers.

Mango helped launch Avid AML in March this year. The anti money laundering company was co-founded in 2019 by Propellerhead’s Managing Director, Andrew Weston, with Propellerhead’s developers behind Avid AML’s software.

Weston says: “Earlier this year we appointed Mango to help us introduce Avid AML to New Zealand and other markets internationally. 

“We were impressed with Mango’s work and quickly appointed the team to support Propellerhead’s goal to attract new talent. They will also continue to manage public relations for Avid AML ongoing.”

On growing the agency’s portfolio of B2B focused clients, Mango Aotearoa’s Managing Director Claudia Macdonald says: “Our winning streak in the corporate and B2B space continues apace with projects for Propellerhead and Avid AML. 

“We are thrilled that after the successful launch of Avid AML, we have also been given the opportunity to build a tactical PR and social strategy for Propellerhead.”

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