“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tom Jenen, Chief Revenue Officer of Brand Metrics. Peter Drucker was right when he wrote, ‘What gets measured gets managed.’ Known as the father of modern management, Drucker was revered for his books and articles… Continue reading »
The post 'What Gets Measured, Gets Managed' appeared first on AdExchanger.
More Stories
Digital Advertising Set for Double-Digit Growth in Retail Media, CTV, and Social
As Supreme Court Upholds TikTok Ban, Creators Fret About The Future
TikTok CEO Shou Zi Chew Responds to Supreme Court Ruling