AUCKLAND, Tuesday: FCB and the NZ AIDS Foundation have teamed up for a health initiative labelled Sweat With Pride. Foundation head Dr Jason Myers said: “It’s a sad fact that in 2021, Aotearoa’s LGBTQIA+ communities have worse health outcomes than their peers in several different areas including mental health and HIV transmission.
“So, to mark International Pride month in June, the foundation is challenging people to ‘sweat with pride’ by exercising for at least 21 minutes a day to get active and raise money to support the Rainbow community.
“To help with this, NZAF has engaged the services of three ‘perspirational trainers’, fronted by some of the LGBTQIA+ community’s most fabulous drag artists.
“Upon signing up to the Sweat With Pride challenge, supporters choose a trainer, then the work and fun begins. Carmen, Tilda and Jim will encourage, motivate and cheerlead supporters through their sweaty fundraising efforts throughout the month of June, with the goal of raising as much money as possible for Rainbow communities.
“The campaign encompasses video content, OOH, social content, Print and Radio elements.”
“Proceeds will be used to fund HIV testing, sexual health services, counselling and community events for gay and bi guys and gender diverse people at NZAF. In addition, RainbowYOUTH, who provide support, information, resources and advocacy for Aotearoa’s queer, gender diverse, takatāpui and intersex youth, will receive 10% of proceeds. And OutLine, an all-ages Rainbow mental health organisation providing support to the Rainbow community, their friends, whānau, and those questioning, will also receive 10% of proceeds,” Dr Myers said.
The campaign encompasses video content, OOH, social content, Print and Radio elements.
FCB NZ MD Toby Sellers said: “This is a cause close to our hearts at FCB, and so it was a privilege to be in a position to help the foundation with this campaign.
“We’re passionate about ideas that lead to behaviour change and move New Zealand forward.
“To achieve this ambition, we ensure that we understand and connect with all New Zealanders, embracing a culture of diversity, equity and inclusion.
“We are committed to this within our own internal culture, and our partnership with the AIDS.”
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About FCB
Foote, Cone & Belding is a global, award-winning and fully integrated marketing communications company with a heritage of creativity and success dating from 1873. With 8000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies FCB New Zealand is FCB’s largest integrated agency in Australasia.
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