November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Venuto revisits DDB drama

AUCKLAND, Today: The DDB/Mowday/Stapleton epic gets dissected by NZ Herald Business writer Damiem Venuto is a DPS/video in this morning’s edition.

“For anyone in the advertising industry, the inclement weather would’ve seemed a poetic metaphor given the tempestuous onslaught of news that kept pouring in,” he writes.


“The general question being asked over last Friday’s long lunches was: What the hell are they thinking?”


“The general question being asked over last Friday’s long lunches was: What the hell are they thinking?

“For now, they’re focusing on setting up the Monkeys in the local market, adding to the offices already in Sydney and Melbourne.”

This is an illuminating, in-depth read – but you may need a Herald Premium sub to access it here.


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