November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Surly London Soccer Ball Talks Trash as Nike’s Global ‘Play New’ Campaign Continues

Global sports apparel brand Nike released a new installment of its global “Play New” campaign featuring an old, battered tough-talking soccer ball giving out-of-date advice on how to be a winner in sports by playing dirty. The campaign, led by Wieden + Kennedy, began in May in a bid to encourage people to try new…
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