November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Welcome to the Age of Common-Sense Marketing

This article is sponsored by Verizon Media. It’s been well past a decade since we started talking about the fundamentals of audience targeting: concepts like profile (demo, technographic), behavioral, retargeting, location and advertiser-owned first party data. These have been, and will continue to be, the basis of a foundational audience-driven advertising strategy. Somewhere along theContinue reading »

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