Colenso ad catches the eye

NEW YORK, Wednesday: US ad/media site AdForum has named a tvc created by Colenso BBDO for Eta’s new brand platform, Free Friends With Every Pack, as one of the five best ads of the week.

The ad, which debuted last week, was shot by Adam Gunser of Good Oil; post was by Blockhead, with audio by Franklin Rd. Colenso’s group CD Dave Brady was in charge of the project.

Can’t win ’em all
Sadly, the AdForum release reckons Colenso is an Aussie agency.

• www.adforum.com