November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How a Cat in a Shark Costume Provided the Best Marketing Roomba Could’ve Hoped For

Sometime around Halloween 2012, a Houston woman named Helen Arnold set out to buy a shark costume for her dog, a pit bull named Sharkey. When she could find only a small-sized outfit, Arnold decided to let her cat Max wear it instead. Max, as things turned out, not only tolerated being dressed as a…
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