In 2011, Yum! Brands was struggling to boost slumping sales at Taco Bell. “They had been trying to jolt sales with lowering prices and stuff like that and it really wasn’t working,” said Yum! Brands CMO Ken Muench. Former Yum! Brands CEO Greg Creed, the head of Taco Bell at the time, brought in Collider… Continue reading »
The post Yum! Brands CMO Explains Why Instagram Inspired Taco Bell’s Turnaround appeared first on AdExchanger.
