June 20, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Yum! Brands CMO Explains Why Instagram Inspired Taco Bell’s Turnaround

In 2011, Yum! Brands was struggling to boost slumping sales at Taco Bell. “They had been trying to jolt sales with lowering prices and stuff like that and it really wasn’t working,” said Yum! Brands CMO Ken Muench. Former Yum! Brands CEO Greg Creed, the head of Taco Bell at the time, brought in ColliderContinue reading »

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