How Instagram Generates Commercial Value Out Of Creative

AdExchanger |

Facebook’s audience data may be gold to digital advertisers, but it’s the Facebook Creative Shop that ensures campaigns are memorable in the news feed and on platforms like Instagram and Messenger. The 200-plus-person in-house agency designs and tests Facebook and Instagram ad units – like the full-screen mobile unit Canvas – before launching it widelyContinue reading »

The post How Instagram Generates Commercial Value Out Of Creative appeared first on AdExchanger.

Read more

Instagram Brings Ads – And Measurement – To Stories

AdExchanger |

Instagram will allow ads in its Stories section, the company said Wednesday. It also unveiled brand measurement tools. “Over the first holidays with Stories we’ve gotten a chance to peek into what people do when they’re home and with their families, at a level of depth and intimacy we haven’t usually had with Instagram,” saidContinue reading »

The post Instagram Brings Ads – And Measurement – To Stories appeared first on AdExchanger.

Read more

Beauty Retailer Birchbox Returns To TV

AdExchanger |

After a brief hiatus from television, Birchbox is reinvesting in the medium for a multiplatform holiday campaign. Birchbox, which sends beauty products to its subscribers every month, is using a 30-second TV spot and digital assets to message not just beauty-obsessed women, but also more casual makeup users or men who want gift ideas. AmandaContinue reading »

The post Beauty Retailer Birchbox Returns To TV appeared first on AdExchanger.

Read more