Sotheby’s brand campaign (updated)

AUCKLAND, Tuesday: Up-and-coming production company Southern Studios (based in Ellerslie) has launched a new brand campaign for New Zealand Sotheby’s International Realty.

Live Extraordinary, filmed across some of the country’s most spectacular landscapes, is now playing nationally on TV (streaming and on-demand) , Air NZ and throughout social/digital channels for the next four weeks.

Southern Studios’ brief was to showcase the brand. The campaign was created and produced in-house. The writer was Richard Loseby (ex Ogilvy & DDB).

The film, designed to appeal to buyers and sellers from around the world, blends elements of the founders’ story with luxurious properties and aspirational lifestyles.

“We’re no Flying Fish – but we are ambitious, and we’ve just released our best work to date.”

“For us at Southern Studios, this brand film means a lot,” said Southern Studios MD Geoff Holmes.

“We’re no Flying Fish but we are ambitious – and we’ve just released our best work to date.

“Over the past few years, we’ve been working our way up through the ad industry and to deliver this flagship piece is incredibly rewarding.

“We can’t wait to partner with more agencies as we align with and bolster our roster with new young guns and directors.”

• southernstudios.tv

CREDITS

Client: New Zealand Sotheby’s International Realty
MDs: Mark Harris & Julian Brown
GM, Operations: Clodagh Hall
National Marketing Manager: Kathryn Lee
Digital Brand Managers: Kim Hudson & Andrea Preston
Production & Creative: Southern Studios
Director: Geoff Holmes
DOP & Drone Op: Nick Reed
Producer: Georgia Hines
Gaffers: John Hogan (Otago), Kyle van Tonder (Auckland)
Copywriter: Richard Loseby
Editor & VFX: Mathew Alexander
Colourist: Julian Dyson
Talent Leads: Jay Harrison (RedEleven), Willy Johnson (RedEleven), Erika Harris
Voice Over Artist: Ladi6 (BigMouth)