Tradie software Fergus appoints Republik

Fergus Software Ltd has appointed full-service Freemans Bay indie Republik to manage its business in New Zealand, Australia and the UK, effective immediately. 

The agency will be leading brand strategy, creative and all media planning and placement.

Fergus, a smart software package which helps tradies and service providers worldwide manage business costs, keep jobs on track and ensure profitability, are well established in New Zealand and focusing their growth on the Australian and recently launched UK markets. 

Fergus NZ Head of Marketing, Robbie Dunphy says: “We’ve previously worked with a number of agencies on both sides of the ditch and in addition, have managed a lot of our activity direct to channel. Republik were very quickly able to dissect our business challenges and reflecting on their creative and media strategy, it was very compelling and demonstrated a unified approach. 

“Instantaneously, since bringing them on-board, we’ve seen the added value that Republik can bring from a digital perspective too.” 

Republik’s Head of Digital, Matt Lyne says: “With Fergus being a SaaS business, and a heavily performance-based client – we knew that our proprietary digital capabilities could be leveraged to help excel Fergus’ marketing efforts and their growth trajectory. I’m thrilled to be able to partner with a client who wants to use our full suite of digital offerings and push the boundaries in that sense. 

“We have some very exciting technology road-maps in place for Fergus that we look forward to rolling out on a global scale and believe the results will quickly speak for themselves.” 

Republik Director, Paul McNamara says: “We were over the moon to get the call from Robbie. There is such a huge opportunity for us to work with Robbie’s team to develop fresh creative and truly demonstrate our digital expertise.”

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