Programmatic

Why Advertisers Were Right to Boycott New British Channel GB News

Top brands are right to pull their ads from GB News, Britain’s controversial new “anti-woke” current affairs TV channel which launched this month. Unfortunately, a number of high-profile brands including Ikea, Grolsch beer, Nivea and cider maker Kopparberg only made this decision after receiving complaints across social media from vocal customers objecting to their apparent…
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