November 4, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Big Story: The Winners And Losers Of The Cookie Delay

When Google delayed the end of third-party cookies, ad tech’s first reaction was “stunned silence,” said Matt Barash, SVP of global publishing and platform partnerships at Zeotap and a self-described “ad tech socialite.” For this week’s episode, we talk through the fallout of Google’s decision to delay the phaseout of the third-party cookie by nearlyContinue reading »

The post The Big Story: The Winners And Losers Of The Cookie Delay appeared first on AdExchanger.


AdExchanger