November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

As Marketers Line up for NCAA Athlete Deals, Pitfalls Await

A temporary name, image and likeness policy prepared college sports for a new world of student-athlete marketing. New programs at big schools in Oregon and Texas are set to groom young athletes to be better salespeople. But are the athletes ready? Everybody’s about to find out. As the floodgates are being thrown open to a…
Adweek Feed