November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Green Light

AUCKLAND, Tuesday: Greenhouse NZ (part of M&C Saatchi) has launched a new Countdown campaign, Every Day’s a Fresh Day, showcasing the freshness of local produce, and the connection Kiwis’ have for the land in which it grows.

The Every Day’s a Fresh Day tvc will run as 60”, 45”, 30” and 6” on YouTube.  It will also run in large-format OOH, high-impact digital, and instore.


CREDITS

Agency: M&C Saatchi
Executive Creative Director: Paul Hankinson
Head of Art: Gerhard Myburgh
Senior Producer: Liz Rosby / Dan Higgins
Planning Director: Emma Fern
Group Account Director: Carly Pratt
Senior Account Manager: Camille Coltman
Senior Designer: Luis Curiel
Director of Operations: Sarah Hobden

Client
: Countdown
General Manager, Brand: Brid Drohan-Stewart
Senior Marketing Manager: Vanessa Berry
Assistant Marketing Manager: Charlotte Searle

Production co
: Triple Double Auckland
Director: Andy Morton
Producer: Peter Clews 
DOP: Matt Gerrand
Editor: Fauze Hassen 
Colourist: Allanah Cotton 
Post: Images & Sound
Audio: Liquid
Music Arranger: Peter van der Fluit – Liquid Studios
Music Licensor & Producer: Tamara O’Neill – Liquid Studios
Singer: Tom Cunliffe


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