Aro Digital strengthens client portfolio

Wellington-based digital marketing company Aro Digital has welcomed three new clients to its roster, signaling its commitment to supporting government agencies to reach target audiences through best practice social media and digital marketing. 

The appointments mean Aro Digital will tackle unique challenges across healthcare and aviation security. 

Small Steps has partnered with Aro Digital to develop creative that resonates with whānau and explores how users are interacting with the website’s tools.

As the vaccine rolls out across New Zealand, Aro Digital and Karawhiua have joined forces to digitally target and communicate all necessary information to keep whānau safe.

And Civil Aviation Authority’s initial project with Aro Digital aimed to educate Kiwis in an effort to reduce the number of batteries confiscated on domestic flights. Aro Digital will continue to work with CAA for future projects including an upcoming campaign to reduce laser strikes against pilots from civilians on the ground below – an increasing issue in New Zealand.

The additions represent a continued focus from Aro Digital on its government agency expertise following the successful launch of Aro Digital’s Political Transparency Dashboard during the 2020 NZ Election. 

Beyond client wins, Aro Digital continues to match this business growth with a thriving, growing team, having hired seven new team members in the last year alone.

Aro Digital Managing Director, Tim Dorrian says: “New Zealand punches above their weight in innovation, new ideas and solving problems. As a purpose-led business ourselves, we take pride in working with organisations who want to deliver positive impact and change for Kiwis.

 “We’re committed to helping our clients harness the power of search, social and analytics to fight the good fight and make the world a better place – and Small Steps, Karawhiua and the Civil Aviation Authority fit that mould.”

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