Strong out-of-home growth

AUCKLAND, Monday: The Out of Home Media Association Aotearoa has released its H1 2021 revenue results, showing strong growth for the sector of +54% (vs the same period in 2020) with $ 58.6m media revenue delivered.

Continued growth in digital formats has contributed to the H1 result, with digital out of home (DOOH) revenue now accounting for $ 39.1m or 67% of OOHMAA revenue, compared to $ 23.7m and 62% for the same period last year.  

OOHMAA GM Natasha O’Connor said: “DOOH has a unique ability to effectively build brands by being contextually relevant, delivering broadcast level audiences, creating significant value to advertisers.

“The strong digital growth highlights the value of its immediacy and audience reach capabilities in what is a very competitive media market. 

“The strong digital growth highlights the immediacy and audience reach in what is a very competitive media market.”

“The latest figures released by the Standard Media Index show, excluding digital, out of home has grown faster than any other media calendar year to date, with early June adspend trends set to deliver above June 2019 levels.

“The impact of lockdowns significantly impacted the market in H1 2020, which accounts for this substantial half-year growth.

“While it’s a pleasing result, what illustrates our recovery more accurately is that we’re down just 9% on H1 2019, which was our strongest revenue year ever.

“The pace of out of home’s recovery has exceeded all market predictions and OOHMAA members expect the H1 momentum to continue into H2 2021.”

About OOHMAA (Out of Home Media Association Aotearoa)
OOHMAA is the not-for-profit, professional industry body representing key outdoor media display companies, including JCDecaux, oOh! Media, MediaWorks,  Media5, Ad-Vantage Media and Bekon Media. OOHMAA members adhere to a code of practice.

• oohmaa.co.nz